2024 Real Impact Report

2024 was a year of incredible milestones in our fight against plastic pollution, but we’re just getting started. The challenge remains vast, and as long as plastic waste continues to threaten our planet, we will keep expanding—helping businesses take responsibility for their plastic footprint and driving systemic change.

This year, we reached a major milestone by diverting over 119 million kilograms of plastic waste from nature. We also grew from six to twelve markets, launching nine new collection, recycling, and upcycling projects in Nigeria, Ivory Coast, Cambodia, Malaysia, and Australia. To further scale our impact, we introduced the Plastic Cleanup Partner Program, creating new ways for businesses to contribute to waste recovery.

Beyond impact on the ground, we achieved B Corp certification, reinforcing our commitment to high social and environmental standards, and participated in global discussions on the Plastics Treaty, advocating for both strong regulations and market-based solutions.

None of this would be possible without the dedication of our sustainability partners, project partners, and supporters who have chosen to act boldly in addressing the plastic waste crisis. Thank you for being part of this journey. The problem we’re tackling is massive, but so is our determination. Let’s keep going.

Read more and download our 2024 Impact Report here.